Yes, this book does have good ideas on each page as others have stated; however, many are neither unique nor original. I got more out of Levinson's books.

This book is ostensibly about marketing, but much of the information is of general relevance to running your own business. I received my MBA from an Ivy school, and I have to admit that a substantial portion of the material in the book was stuff that we never covered in marketing classes. Overall, a very useful book about starting and operating your own small business. I highly recommend it.

I found it in the library, read it, returned it, bought it.

With each store example they use to describe an marketing idea, a bulb went off in my head because the stores are my favorites, but I could never have made the connection of using the same ideas for our own businesses. Now that I am attuned to the concepts, I can appreciate the things that the small businesses we've been patronizing for 10 years have been constantly doing.

This book is a marvel. The writing is so engaging in its simplicity and clarity. Vivid details abound in this account of Luis A. Velasco's ten days at sea in a little raft after he was swept overboard from his Colombian naval ship, en route from Mobile, Alabama to Cartagena, Colombia. He endured watching fellow crew members drown, followed by daily visits from sharks, intense sun that blistered his skin, near starvation and thirst, and fear. It's an amazing account of just what it is to survive, and not think or ponder about life, but just survive. And all with one oar bitten in half by a shark!

I've loved this author for a long time, and consider this early work of his a special treat. Stories of the sea can be so magnificent! I kept thinking of the Old Man and the Sea when reading this. Very highly recommended! You won't be able to put it down.

"The Story of a Shipwrecked Sailor," by Gabriel Garcia Marquez, has an interesting history (which is described in a short introduction by the author). In 1955, 8 crew members of a Colombian naval vessel were washed overboard. One of them, Luis Alejandro Velasco, survived 10 harrowing days on a drifting life raft before reaching land. The sailor collaborated with Garcia Marquez to produce a series of newspaper articles about the ordeal; those articles eventually became this book, which has been translated into a very readable English by Randolph Hogan.

The book is written as the sailor's own first-person narrative. This is truly an amazing tale of endurance under some horrible conditions. Velasco describes his experiences in graphic detail: the harsh weather elements, the disorienting hallucinations, the times of despair. Particularly interesting are his encounters with a variety of marine animals. But it's not all suffering; there are moments of poetic beauty.

I've never experienced anything as harrowing as this. But as a U.S. Navy veteran, I can say that Garcia Marquez skillfully captures the wonder that can only be encountered at sea, far from land. An excellent book.

...I read this book in Spanish as a teenager and loved it. Just ordered it for my teenager son and when it came I started reading it again and couldn't put it down. Excellent translation. Reads as well in English as in Spanish. Great piece of journalism.

Arch, witty fable very loosely based on stories about the great Australian bushrangers (outlaws, cattlerustlers) such as Ned Kelly with comical domestic and international incidents and a variety of animals, all with strong personalities, in the gang. Wonderful for children 6-11, both girls and boys. Nicely written.

This book is set in western Australia, The characters cosist of Midnite and his 4 animal friends Khat a very intelligent siamese cat, a very cheaky dog, Major a handsome cockatoo and red Ned Midnites trusty horse. I liked the book because it was not just blood and guts and it got more exiting and funniyer towards the end. I would recomend this book to kids aged betwween 9 to 14. It was definently one of the best books i have read and is a bloody good book.

The story of Captain Midnight and his band of faithful (animal) followers is an absolute delight. It is one of the most wonderful children's books ever written, and all adults should share it with their children. If you don't have any children, and if you don't even like them, treat yourself to the book anyway. It's a hoot!

Our hero is a bush ranger, like a highway man, though this is almost by default, and he is a very reluctant and to a certain extent inept bad guy. The other characters are equally delightful, especially his feline confederate, the siamese cat Khat, and the depictions of the Australian bush and the times in which they live are wonderful.

It is funny, it is enchanting, and I cannot reccommend it highly enough!

If the authors are right about how they defined 'empowerment' and the three essential keys for achieving true empowerment, then leaders, managers, and employees of all organizations should read, discuss, and decide to apply this easy-to-read book's lessons. I am convinced this book has the potential to lead organizations to unheard of levels of effectiveness and productivity.

In typical Ken Blanchard fashion, the authors taught their important lessons through a logical and believable fictional story based on their years of research and experience. The story "guides readers step-by-step through one manager's struggle to discover the three essential keys to empowerment. By following the manager's odyssey to the Land of Empowerment, readers discover that they can take the same journey, which, like any heroic journey, is filled with paradox, challenge, and fitful stops and starts."

The authors defined empowerment as not giving power to people, but releasing the knowledge, experience, and motivation they already have. They then identified and explained the three essential keys for achieving true empowerment:
1.Share information with everyone
2.Create autonomy through boundaries
3.Replace hierarchical thinking with self-managed teams
These simple definitions are deceptively powerful when teamed with patience and persistence. I found the title of this book was most appropriate.

From my experience, the term 'empowerment' is frequently spoken, largely misunderstood, and rarely applied to its maximum extent. This book took the mystery out of the concept of empowerment and left me with a great appreciation for what true empowerment is and how it can be achieved. I am excited about what it could release in me and others who read it.

The author of The One Minute Manager switches gears and tells you not to manage your employees minute-by-minute. Instead, Ken Blanchard, along with John P. Carlos, and Alan Randolph, advocates and explains the notion of empowerment - giving your employees the information and authority to act and make decisions on their own, within a structured set of organizational goals and values. Presented as the story of a turnaround manager getting tutored by an empowerment mentor, the book establishes the fundamentals of the (now ubiquitous) theory of empowerment in a conversational and enjoyable style. We [...] recommend this quick, informative read, which will expand your management horizons in only a few short minutes.

If you are a new manager or a manager with outdated skills, this novel little book will have an absolutely positive impact if you follow the simple three keys to success. The book is based on a story of a real or contrived (who knows) manager and his adventure in discovering the importance of empowerment and why his technics have failed with his employees. Within the first week of reading this book, I used one of the exercises that was recommended. This simple exercise showed me that my employees are infact on track to becoming empowered. If your employees are struggling to complete everyday work because of a motivational problem instead of an ability problem, this book will show you how to get your team to respond. After you read this book, you may discover that the problem is supervisory and not employee related. However, this read gave me ideas of how to correct both!

Ah, yes, words. the right brains answer to the analytical subconsious forming the 4th quandrant connection in the Jungian alchemey. But the real question is does Neurontin form a limit cycle by shunting inhibition, (by blocking GABA) or neuronal burst oscillation with L-type calcium channel gates. For word people, does Alien abduction have anything to do with the boogey man will get you? Or is it related to Nocturanal Assault Syndrome.

For starters, this is NOT a scholarly book. It's brain candy -- delightful but still brain candy. (From reading the reviews on this page, you'd think it was written by some cutting edge neurologist whose goal in life is to figure out why Neurontin actually WORKS.) Still, it gets 4 Stars from me for having two whole pages devoted to the DS9 episode "Babel" -- in which the entire cast is striken with aphasia. Major Kudos to the authors for differentiating between Brocca's and Wernicke's Aphasias. Subtract kudos for not mentioning the STNG episode "Darmok" where the characters communicate in metaphor. Kudos Regained for their simple explanation of schizophrenia -- it will surprise a lot of readers and is essentially if simplisticly correct. I read Star Trek on the Brain in one sitting. It made me laugh and it made me think. It didn't make any connections I hadn't already made myself. I'd reccommend this book to anybody with a working knowledge of Star Trek who'd like a little "dessert" with their critical studies.

This book was on School Library Journal's Best Books of 1998 List. It was originally reviewed in SLJ's December 1998 issue.

Definitely new age theology in this book. I don't know how the author could mix new age theology and Christianity together - they are so different. The Bible says there is one God who created 'human' beings, not little demi-gods. New Age theology says "you are Gods". Christianity and new age can never agree because they are diametrically opposed, anyone who says otherwise obviously does not know the Bible.

If you never read another book, read The Jesus Code. John Randolph Price, one of the world's greatest spiritual teachers, writes with authenticity from his intimate relationship with the Higher Power. The Jesus Code offers simple, yet profound solutions to all of our earthly challenges. Price convincingly assures us that we are complete and empowered to enjoy peace and happiness as we recognize the Divine Presence within ourselves and others and as we emulate Jesus as a model for our spiritual, mental, emotional, and physical wholeness. The meditations written for this book are truly transformational! The Jesus Code will remain on my nightstand, because I plan to re-read it many times.

If you never read another book, read The Jesus Code. John Randolph Price, one of the world's great spiritual teachers, writes with authenticity from his intimate relationship with the Higher Power. The Jesus Code offers simple, yet profound, solutions to all of our earthly challenges. Price convincingly assures us that we are complete and empowered for peace and joy as we recognize the Divine Presence within ourselves and others and as we emulate Jesus as a model for our spiritual, mental, emotional, and physical wholeness. The meditations written for this book are truly transformational! The Jesus Code goes on my nightstand, because I plan to re-read it many times.

... junk is stuff you should throw out and junque is what it becomes through Mary Randolph Carter's eyes. Yes, this makes a trio of "junk" books, but her approach is infectious, humorous and fun. She is clearly setting up faux scenarios, not telling us how to live with old rusty flour sifters! There's food for thought among the frolic. If you believe the keys to understanding a civilization are in its flotsam and jetsam, you will learn a lot about 20th century America here. And there's plenty of good advice about flea marketeering, how and where, etc. In fact, after lapping up each chapter, it's all I can do to keep from hitting the road! P.S. Thank you, Mary, for not finding MY favorite junque spots!

Whether we call ourselves collectors, buffs, aficionados or even pack rats, let's face it - we like stuff! One need only to note the proliferation of garage sales or the thousands who cram flea markets to know that we're a nation of accumulators, and Mary Randolph Carter, author of "American Junk," now hones in on the heart of our homes and serves up Kitchen Junk, the ultimate guide to everything culinary that's fun to hunt, costs a pittance, and will give a kitchen retro charm.

An unlikely candidate for "Queen of Junk," Ms. Carter is the Vice President of Advertising at Polo/Ralph Lauren. With her husband and two sons she maintains homes in New York City and Duchess County, New York, where, as she says, there's too much junk. Nonetheless, she abides by her motto "Never stop to think, do I have a place for this?"

With over 400 lush colored photographs and a state by state guide for junking forays, Kitchen Junk is the ultimate guide for shoppers. Helpful information offered includes a dress code and tips on haggling: "Most dealers worth their junk expect a bit of a tug-of-war."

One of the most appealing chapters, "A Checkered Life," is devoted to red and white checked items. These pages are replete with tablecloths, napkins, dish towels, aprons, gingham, oilcloth, mitts and even a rooster in those trademark all-American colors. Ms. Carter demonstrates how to set a table with these items and create an atmosphere based on "the fantasy of the farmyard."

Such aprons you have never seen - a bib apron embellished with a picture of a young girl cleaning her plate, a half apron fashioned of a cloth decorated with kitchen tools, a "Some Like It Hot" barbecue apron for him, a strawberry pattern for her. Prices of the items and where they were found are also noted.

Stating that 50% of kitchen time is spent at the sink, the author spruces up that area with an enamel soap dish found for $3.00 at a New York flea market, French agatewear bowls - a steal at $10.00 per, and vintage cut glasses discovered at garage sales for an average of 50 cents each.

Everyone knows what the staff of life is and bread boxes abound from "A hinged lift-top bread box decorated with a frieze of teapots and kitchen ware. It beckoned from a yard sale in Virginia for $3.00." to a "1930s English enameled bread bin."

Few how-to's and where-to's are overlooked in this enthusiastic paean to collecting. With Kitchen Junk in one hand and a Mapsco in the other many will prove the old saw that one man's trash is another man's treasure. Happy hunting!

Anyone who can make REAL junk look this good is a friend of mine! As a casual collector of things old with a special place for kitchen collectibles, I found this book fascinating not only for its content - such a wide variety of items - but also for the excellent photography, creative displays, and down-home narrative style. While you won't find this useful as a pricing guide, you can still get a feel for values of some everyday items you might find. This was my second book by Mary Randolph Carter and they have become my "coffee table" books. (I now have all 3 of her Junk books.)

It isn't often that I am so strongly "led" to a book, but I kid you not - I felt 'wings' fluttering, couldn't get the title image out of my mind, and saw a colorful light emerging from this book when I opened the cover almost seven years ago. I still actively work with this book today. This is a powerful teaching book based on esoteric traditions throughout the ages. Each angel is introduced as a timeless vortex of energy with corresponding archetypes from the tarot and ancient mythology, and the author guides you through the process of meeting each angel with a meditation. Manly P. Hall is qoted, as is the Bible, which would normally turn me off. However the amazing energy shifts that can occur by using the meditations in this book speak for themselves. Any description of this book really can't do the experiential results justice. If you feel drawn to this title, go for it. The vibrations are very esoteric and can feel alien to your everyday mind, but just EASE into it, and you will learn exciting techniques for altering your consciousness (for the better) and working with powerful angelic energies. And oh yeah, it added an amazing new dimension to my tarot readings, too.

This is one of my favorite books on angels. If you're into learning more about these special, glorious beings, this is the book for YOU! You'll get goosebumps as you read about God's holy angels and their purposes in helping you. It's totally AWESOME!

I first read this book around 1994. I found myself thinking about it recently and decided to order another copy (lost to loaner!) This book is not about Angels that fly around waiting to swoop down and save us from our misery and keep us from harm; but about the inner self and how each of us has a multi-faceted spirit, which is there to guide us and provide us with all that we need to live a joy-filled, abundant life. It is the part of of us that is created in God's likeness. This book is not about "Angel Healing" in terms of someone or some divine being from beyond ourselves that will help us to achieve an end. It is about our own divine nature. It also corresponds these twenty-two archetypes (The Angels Within) to the Major Arcana of the Tarot. (Think Jungian.) A must read for anyone studying Tarot. This book is far more profound than "angel healing". The twenty-two archetypes are present and active in all self-actualized human beings. The author is presenting a path for each of us to become aware of and actualize these archetypes in ourselves.

This book offers a stimulating challenge to medicine and a thoughtful discussion of how (Darwin) evolution theory applies to us. Mr. Nesse and Mr. Williams provide a careful survey about how evolutionary factors can shape and affect human health - the causes and effects are being discussed in a plain-language manner. Have you ever thought about how the sneezing, the fever, and the coughing are all front-line responses of our immune system? Why do you think the once-eradicated TB come back with a more potent strand? The book provides a refreshing yet convincing view that bacterial resistance to antibiotics is an everlasting arm race.

This is a very readable book and an excellent introduction to a subject that has hitherto been sorely neglected. The main argument presented by Nesse and Williams is that disease must be understood from the perspective of evolutionary biology.

The authors begin by asking, "Why, in a body of such exquisite design, are there a thousand flaws and frailties that make us vulnerable to disease?" Through evidence and insights from evolutionary biology, the authors carefully give a detailed answer to this question, which might be summed up thus: The mechanism of evolution fits our bodies for reproduction, not for optimum health. Furthermore the mechanism is imperfect and subject to mutation. Additionally we are in competition with other organisms, e.g, viruses, bacteria, etc., that work toward their fitness, sometimes at our expensive (the parasite-prey "arms race"). Noteworthy is the idea that natural selection cares little for the maintenance of the organism after the age of reproduction, and that sexual reproduction actually fosters mechanisms that increase the fitness of youth while neglecting the aged, leading to the phenomena of senescence and death.

Seeing disease from the viewpoint of evolution, the authors argue, helps us to understand disease and the mechanisms involved, which in turn can help us to fight disease. Allergy, for example, is a disease characterized by an over active immune system. Copious amounts of histamine are produced to fight off a few molecules of pollen. Why? The authors make the point that our immune systems operate on the principle that better an overreaction to something harmless than an under reaction to a real threat. It's like jumping at the sight of a piece of rope lying on the ground. It's not a snake, but better this little harmless error than being too slow to get back from the real thing.

Some other interesting ideas: Fever has a purpose. It raises body temperature enough to interfere with the chemistry of some pathogens, thereby killing them. If we take medicines that reduce fever, are we prolonging our illness? In some cases, the authors answer, yes. If we take medicines that suppress coughs and sneezing can that also prolong our illness? Again the answer is in some cases, yes. The point is that in treating the symptoms of disease we need to make a distinction between which are defensive mechanism of our bodies and which are not. Some pathogens, for example, make us sneeze or cause diarrhea in order to better spread themselves to the next victim. The rabies virus makes a dog bite other animals in order to spread itself. But our bodies cause us to cough and sneeze primarily to expel pathogens.

The authors see some of our health problems as the result of genetic "quirks," or evolutionary hangovers. Dyslexia as an example. In the Environment of Evolutionary Adaptation back in the Stone Age, dyslexia was no problem because there were no books to read. Indeed, it might be that the dyslexic approach to some perception problems, is better than the "normal" one, allowing a quicker, better understanding of the objects being viewed. Other genetic quirks include our predisposition to eat too much fat when available because in the EEA there was precious little fat to be had so it made sense to eat as much as possible when it was available. Something similar can be said of alcohol. Before agriculture, and especially before the process of distillation, a predisposition to alcoholism was no danger because there was very little alcohol to be had. These "quirks" are examples of disease caused by "novel environments," much of the modern world being a novel environment to our Stone Age bodies.

Nesse and Williams show that the modern environment, which requires a lot of close work from all of us, especially the reading of books, is the cause of the epidemic of myopia that modern humans experience. I would like to add that it is possible that myopia under some conditions could be adaptive. In the rainforest it would probably be better to see well close at hand than far away (the opposite of what would be valuable on the savannah). Also those people who concentrated on things small and up close might well identify and process food sources overlooked by others.

While this is an excellent book, gracefully written and full of valuable information and insight, it is now a little dated (copyright 1994), and some of the ideas need reworking in light of recent discoveries. For example, while the authors discuss the ill effects of too much fat and sugar in our diets, they say nothing about the carbohydrate intolerance that leads to obesity. This too can be seen as an evolutionary quirk since there were no cultivated fields of amber grain in the prehistory, and the grains that were available were small and required a lot of hand processing so that it was very difficult to overindulge. Consequently there was no need for natural selection to evolve a protection against eating too much. Also their discussion of heart disease and how it is the result of genetic factors and faulty diet fails to mention the idea that heart disease might be caused by a bacteria. (See for example, Plague Time: How Stealth Infections Cause Cancers, Heart Disease, and other Deadly Ailments (2000) by Paul W. Ewald.)

All things considered, though, this is a classic of evolutionary literature, nicely presented to a nonspecialist, but educated public. Now if we can only get the doctors to read it!

Slightly modifying an oft-quoted line by the famous biologist Dobzhansky, Nesse and Williams conclude, "After all, nothing in medicine makes sense except in the light of evolution." In this lucidly written book, the authors make this assertion throughout. They lay out principles for interpreting aspects of human health from an evolutionary perspective. For example, some of the body's responses can be viewed as adaptive defenses (e.g. fever), others the products of novel environments (e.g. Sudden Infant Death Syndrome, or SIDS). The authors raise intriguing examples, from adaptive withholding of the body's iron stores to pregnancy sickness, that put flesh on the bones of these principles. This book does a fine job of overviewing the ways in which an evolutionary perspective can contribute to a richer understanding of medicine than the more proximate (e.g. what are the chemical and genetic bases to schizophrenia?) focus alone can provide. For this reason, it may long be seen as a seminal contribution.

I have two corp fin books by Ross and company. This book was purchased while studing for the Level I of the CFA exam. The other book was used in graduate school. Both books are sub par in quality and were not cheap either. Save your money. Don't use this text.

I have a master degree in finance and I believe this is the best work from Stepehen Ross. The book can be utilized for graduate students as well as undergraduate. If you are looking for a book which is extensively comprehensive and at the same time friendly you are looking for this book. It also contains diverse examples involving the use of financial calculators and software. It furnishes a preview on mergers and acquisitions and constantly tends to go beyond corporate to multinational

I have used this text in two corporate finance courses that I have taken at university and it was very helpful in allowing me to understand the concepts that were being presented in class.